Today, when talking about popularity, Instagram got stardom quite fastly with one billion active users. Anyhow, Instagram works with the upcoming idea content to support your business reach among audiences and users. It is the reason why the latest Instagram platform introduced IGTV. Thus, Instagram supports live video streams and short video clips, but users can post longer vertical video formats of 15 seconds to 10 minutes. Buy Instagram story views to strengthen your reach on Instagram. IGTV is the best feature on Instagram and works as an autonomous app. Therefore Instagram accounts need followers with a verified profile you can also publish videos that are up to 60 minutes longer.
These features of IGTV are a reason that several people expect strong competition among the app and YouTube. Even though YouTube is an advanced platform for longer videos, IGTV provides chances to grab website traffic and increase brand awareness. The characteristics of IGTV seem to be familiar for people who utilize Instagram stories. Anyhow, IGTV has several features to offer, particularly to advertise your business or blog.
How To Create IGTV Videos?
1. Calls To Action
On Instagram, you can add several required links for your descriptions. It is the best chance to use a strong call to action. Tell your users what they need to do after watching your video. Therefore, don’t forget to use call-to-action on your video. As a tip, you can include it at the starting and in the center of your video clip. As most often viewers stop watching videos before they end. Instagram’s CTA might take your followers to other similar content, website, or product.
2. Make Your Bio
When you make your IGTV channel, the first two lines of your bio appears as a description of this channel. Thereby, you need to use your bio to grab more viewers for your IGTV channel. Additionally, you need to change your Instagram “name” with the bold text below your profile image. Some people choose to repeat their username, yet it’s not the ideal option for IGTV. This video service displays search results taking into profile names; hence you can gain from making this section more particular and adding keywords like marketing, makeup, tutorials.
3. Work With Quality
Do you need to make your audience watch a complete 10-minute video? Working on IGTV videos is a perfect option, where people focus on short-span videos. It is known that IGTV videos with shorter time have an increased engagement and website traffic rate.
Although IGTV is based on vertical video, it permits people to watch IGTV videos both on desktops and phones. Thus, your video needs to look good even on a desktop monitor. When editing, establish the resolution to 540 x 960 (9:16). It will correctly suit the IGTV frame, and you can avoid extra compression, which can occur if you use a higher resolution.
4. Modify Your Content For IGTV
If you already have a few videos that turned out as famous on YouTube, you can repurpose them for your IGTV platform channel. Even though this app targets vertical videos, you can change your video’s pattern vertically or remodel them. So that they can suit the vertical screens. Get the creative style and use editing tools.
5. Follow Your Brand
The most required factor is to be authentic. If a posh look is not what your brand is needed, then don’t attempt to reconcile your method to make beautiful IGTV videos. Instagram app provides a perfect space for you to share behind-the-scenes videos to display how your team makes products or content.
6. Consistent
The effective method is to maintain your audience’s engagement rate by consistent posting. Imagine yourself as a TV producer if you plan to work on a complete season for a show in advance. Think of your episodes and videos, which need to be logically connected to each other and give links so that your audiences can view all your episodes.
Conclusion
IGTV has got several offers for bloggers, businesses, and creators of any kind. Now, you can post long vertical videos of good quality and use this app as an effective tool that can increase the engagement factor with no time. You can use IGTV for cross-promotions or just as an advanced version of Instagram stories; there are several changes, so now it’s up to you to plan how you are going to use it.